Double Dollars Program Ends Early– Saturday Nov. 7

That’s right folks– due to the overwhelming interest and participation in the program this year, funds for the 2015 Double Dollars Incentive Program have run dry. Nahrissa Rush, coordinator of the program for the Community Action Coalition, writes:

“…due to the unanticipated success of the Double Dollars program this year, funding has been exhausted and the program can no longer continue for the remainder of 2015 as planned. The program will end on Saturday November 7th, with this date being the last day that customers can receive the Double Dollars.

However, remaining Double Dollars can still be spent at the participating markets and customers are encouraged to spend their existing Double Dollars as soon as possible. Though we are doing our best to communicate this with users of the program before the end date, there will be many who may not see this information ahead of time.

This was not an easy decision to make and we know that ending the program early with short notice causes difficulty for those that rely on the Double Dollars to purchase food at the market. Unfortunately it was not anticipated that we would see such high participation and redemptions this year and with no funding remaining, CAC can no longer operate the program as planned.

If there any other changes to the state of the program this year, we will do our best to keep the community posted. Please share this information with anyone who may be affected or who is interested in the program.

This is a difficult situation as any to be in, and we appreciate your understanding. Please do not hesitate to contact me with any questions or concerns. Additionally, comments can be forwarded to my supervisor, Wayne Morris. He can be reached by e-mail to or by phone at 608-246-4730 ext. 206.”

Nahrissa can also be contacted at 608-246-4730 ext. 208 or by email at Please help to spread the word! Markets that participated in the 2015 Double Dollars Program included the following: El Mercadito de Centro at Centro Hispano, Eastside Farmers’ Market, Monona Farmers’ Market, Northside Farmers’ Market, and Westside Community Market. Some of these markets have closed for the season, others have moved indoors. Check with the individual market for the most up-to-date schedule if you are looking to get out and spend remaining Double Dollars.

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